Entrepreneur's Guidebook
Increase the odds of startup success through disciplined planning and execution. This course explains how to apply the entrepreneurial method to build a profitable business, identify the right customer segment, and develop innovative products and services. Explore revenue models, draft a compelling business plan, evaluate funding sources, select the appropriate legal entity, and address intellectual property risks. Use this structured approach to transform an initial idea into a viable, growth-oriented enterprise.
Format
PDF Course
Course Lists
Duration
11 Hours
Course Information
Author: Steven Bragg
Course Number: BM1016
Table of Contents
Chapter 1. The Practice of Entrepreneurship
Chapter 2. Selecting a Business
Chapter 3. Locating the Ideal Customers
Chapter 4. Entrepreneurial Innovation
Chapter 5. The Benefits of Networks
Chapter 6. Generating Revenue
Chapter 7. Entrepreneurial Marketing
Chapter 8. The Business Plan
Chapter 9. Financing a Start-Up
Chapter 10. Types of Business Entities
Chapter 11. Intellectual Property
Learning Objectives
- Identify the characteristics of the ideal entrepreneur.
- Specify how an entrepreneur differs from a manager.
- Describe the activities of a lean start-up.
- Identify how strategy is employed in a start-up business.
- Specify the issues that can arise with a SWOT analysis.
- Identify the various barriers to entry.
- Recall the structure of the sales break-even point calculation.
- Specify the cost structure that would cause the most trouble if there is a decline in sales.
- Describe the contents of a profile for customer segmentation purposes.
- Specify the types of strategic experiments in which company founders might engage.
- Specify how to compete against other parties using innovation.
- Recall the characteristics of the most successful innovators.
- Recall how to create a more effective incremental innovation campaign.
- Specify how to enhance an internal crowdsourcing system.
- Identify the advantages associated with networking by an entrepreneur.
- Recall how to qualify a founding team for a start-up.
- Recall the contents of a mentoring work plan.
- Specify how a mentor can improve the relationship with a mentee.
- Identify the circumstances under which various pricing adjustments should be used.
- Recall how markdown management software can be used to enhance margins.
- Specify the revenue management activities employed by an airline.
- Identify how a reference point can be used within a retail environment.
- Recall how reducing prices can increase a seller’s profit percentage.
- Specify how and when the different types of marketing strategies should be used.
- Identify the various types of sales promotions.
- Recall the components of a business plan.
- Specify the issues associated with budgeting for capital spending.
- Identify the flaws that can appear in a business plan projection.
- Recall the elements to present in the financial projections of a business plan.
- Specify the optimal length of a business plan.
- Identify the options normally available for funding a start-up business.
- Recall the requirements of the various types of investors when they invest in a start-up.
- Specify the advantages and disadvantages of the various types of funding.
- Identify the contents of a personal financial statement.
- State the advantages and disadvantages of crowdfunding.
- Recall when it makes sense to obtain funding from friends and family.
- Specify the characteristics of the different legal forms of business.
- Identify the characteristics of intellectual property.
- Recall the legal justification for seizing trade secret items in the possession of another party.
Level: Overview
Instructional Method: QAS Self-Study
NASBA Category: Business Management & Organization
Prerequisites: None
Advance Preparation: None
Latest Review Date: November 2024
Program Registration Requirements: Click on the Enroll button to pay for and access the course. You will then be able to download the course as a PDF file, then take an on-line examination, and then download a certificate of completion if you pass the examination.
Program Refund Policy: For more information regarding administrative policies concerning complaints, refunds, and other matters, see our policies page.